Rota Demonstrates That Small Destinations Can Grow Without Large Investments
- Date Created: 05/06/2025
The history your municipality needs to know
1) Initial problem
Rota faced a significant challenge: during the high season, its population of 30,000 tripled with the arrival of up to 90,000 visitors. The tourist service channels were limited in a few languages, both on its website and in its offices, which made it difficult to offer a satisfactory experience.
In addition, there was no detailed information on visitors, their needs or their movements within the destination, which complicated the management of flows and the solution of saturation problems at key points.
2) Solution: Cicerone, iUrban AI
The Cicerone platform, developed by iUrban, offered a pioneering solution based on artificial intelligence. This system not only provided attention in 95 languages, but was also trained to understand and personalize the experience of various traveler profiles, from women traveling alone to seniors or the MICE segment.
In seconds, Cicerone can answer queries, generate customized routes and perform detailed traveler profiling.
In tourist offices, the dependence on paper and traditional maps is eliminated: visitors now receive their route digitized and can carry it on their cell phone, maintaining the connection with the destination throughout their trip.
Through the platform, the City Council was able to obtain crucial information to better manage tourist flows, avoiding saturations and improving the overall visitor experience.
The challenge: Attracting tourists without resources
3) A pioneering approach
Cicerone has not only introduced hyper-personalized attention in multiple languages, but has also centralized all interaction channels. This allows it to generate a constant flow of data that feeds a digital twin of the destination.
With this tool, the Municipality of Rota can anticipate the needs of tourists, analyze trends and make informed decisions to improve the management of the destination, which made it a success story according to the country.
The solution: Affordable and easy-to-use technology
4) Results for Rota and its visitors
Better experience for the tourist: Attention in their language, personalized routes and continuous access to travel information.
Optimization of municipal management: Real-time data to avoid saturation, improve resource allocation and plan more effectively.
Positive impact on the local economy: Increased visitor registrations and higher satisfaction resulting in longer stays and positive recommendations of the destination.
Rota as a model of innovation: Recognized as an example in Andalusia, the city has demonstrated how artificial intelligence can transform tourism, becoming a more sustainable, efficient and attractive destination.
Visitor profiling: Volume of interaction
- A total of 220 requests are handled daily, of which 67% come from the web and 33% from tourist offices.
- On average, 70 tourist profiles are obtained per day, allowing for personalized recommendations and an enhanced visitor experience.
High service satisfaction:
The system achieves 98.2% of satisfactory responses in 95 languages, showing a high level of efficiency and linguistic coverage.
Increase in the time of permanence:
Users spend 12% more time on the destination’s website, indicating greater interest and engagement with the information offered.
Pleasant interaction:
How to replicate this success in your municipality?
Start now: Digitize your destination without complications
If you are a small municipality or have limited resources, Rota shows you that it is possible to attract more tourists and improve the experience without increasing the budget. Would you like to know how they did it?
We explain how to replicate their success without complications or high costs.
If you are ready to transform your tourist destination, Cicerone is the perfect solution. No need for large investment or specialized personnel.
FAQs:
1. How is iUrban implemented in my municipality?
Implementation is fast and does not require a lot of effort from your team. Our team will guide you every step of the way.
How much does it cost to use the Cicerone platform?
Prices are affordable and adapted to destinations with limited budgets. Get a no-obligation proposal.
How long does it take to see results?
Results can be seen in a few months, as in the case of Rota – it’s time to start now!
