Only 150 destinations will see live how to move flows with territorial AI (and reduce overtourism).
Experience at our booth the 1st real case of how a destination can direct visitors to hidden gems, distribute territorial wealth and improve coexistence, WITH ARTIFICIAL INTELLIGENCE.
"The countdown begins."
79 destinations already booked | 71 places remaining
Be one of the 150 chosen to live the most immersive experience at FITUR 2026.
(We will confirm your schedule by email. Limited spaces available according to your agenda)
What will you experience at our stand in Hall 7?
No demos, you will live a real experience of how to modify your own trip in Madrid.
For 15 minutes, we take you through a “Before – During – After” experience as a visitor, but with a difference: you will see how a destination influences a traveler’s decision with AI, in a personalized and measurable way.
Before (Customized planning)
We plan a tailor-made trip according to your profile (families, culture, gastronomy, accessible, nature, MICE…).
DURING (3×3 IMMERSIVE CUBE + IA BY VOICE)
- An immersive 3×3×3 cube to interact by voice and propose real alternatives to take you out of the “top 10”.
- Recommendations based on local content + traveler interests + context.
- It shows you how to get there (public transport in real time) and what to do to redistribute flows.
After (Email + analytics + traveler awareness)
- You will receive a personalized email with the itinerary and recommended resources.
- You see the statistics and signals that the system collects (what is of interest, what converts, what is ignored).
- You understand how to activate campaigns to attract the tourism you want.
Why should you set aside 15 minutes?
If you are a destination manager and you want to know how far artificial intelligence can go, you should be here.
- You will see how to derive flows from your website and official channels to less saturated areas.
- How to reduce pressure on beaches/historic centers/star resources without “banning” or “turning off” promotion.
- How to customize recommendations to improve coexistence, dispersion and spending.
- You will see how the AI acts as a 24/7 team to attract visitors and distribute them among municipalities.
- How to turn “hidden gems” into marketable experiences, with a local narrative and a regenerative approach.
- How to activate a model that does not depend on having 20 people in the office.
- You will learn about a platform ready to deploy (and scale) with destinations: demo, data, analytics and real cases.
- You’ll understand why this is “Before – During – After” + CRM + analytics, not just a chatbot.
Where we are and how to get there
Meet us at Pavilion 7 (and come with 10 minutes to spare).
This year we are the only AI technology company located with destinations in Hall 7.
We are right behind Castilla-La Mancha and next to Torrox, in a 45 m² stand
designed to live an experience that will change the way destinations interact.
What other destinations have already seen (and why they repeat)
Last year many came out of curiosity. This year they come back for one reason: when you see AI applied to moving flows, you can no longer “un-see” it.
Generative AI is already transforming tourism. With solutions like Cicerone, we improve the traveler's experience at all stages of the journey.
Whoever does not apply AI in tourism today is being left out. We already use it to understand tourists, to know who they are, how they know us, and to be able to offer them personalized experiences.
The tourist's experience changes when he feels understood. With Cicerone we work on offering information, planning itineraries and adapting each proposal to the profile of the visitor.
This FITUR can change your perception of what a destination can do with IA
For years, tourism technology has been all about “informing”. We are here to demonstrate something different: influencing traveler behavior to achieve a public objective: less pressure where it hurts, more life where it is needed.
It is no longer tourism.
It is better tourism.
He speaks in all 95 languages:
The ability to speak 95 languages, “not just 3”.
Customize in seconds:
Information that Chat GPT or Google can’t give you
Convert traffic into knowledge
The ability to speak 95 languages, “not just 3”.
Fully automated
You define the strategy, as if it were a Promt, and the system executes it.
Whether your destination wants to manage flows (urban) or attract life (rural), this visit will give you a new mental map.
There are only a few places left. And yes: when they are filled, it closes.
⚠️ 79 destinations have already booked | 71 places left
If you come in a team, reserve 1 place per person (limited capacity).
