Tourism intelligence analytics for public destinations
Find out what 90% of tourists who do not pass through the office are doing with statistics on all channels.
Would you like to have a real-time assistant that tells you who is visiting you and why based on all your records and conversations?
Many destinations have websites, apps and other media with independent managers and statistics.
This results in scattered data and an incomplete view of the tourist.
Cicerone Analytics revolutionizes tourism management with generative intelligence, providing a unified and detailed view of tourist behavior.
This allows you to effectively personalize the visitor experience and make informed decisions in real time.
Characteristics of Tourism Intelligence Analytics
Registrations
- Registration of unattended channels (web/RRSS, totems) Type of tourist, interests, origin, age, email and name.
- Registration of face-to-face channels The above, plus the city, how many travel, where they are staying, etc.
Types of records
A Domestic tourist.
B Foreign tourist.
CIn both cases what type of tourists are they and what interests them.
Top 10/ Top 20 / Top 30
Thanks to Cicerone we can know what routes they do and if they have passed through the points of interest to see which areas of the destination have less tourist traffic, in case we want to dynamize them.
Heat map
We can access the tourism intelligence dashboard with the results of satisfaction surveys, regardless of the channel they come from.
Survey results
Campaign success rate
All reports can be exported in pdf or csv/json, and can be filtered to view them by day, month, year, even differentiated by office or support, for decision making.
Reports
The platform’s data has an API and can be connected to other Smart City platforms available to the client such as Sentilo, Fiware such as Telefónica’s Urbo, etc.
Data in API
Actions in Sustainability Plan
- DTI/Smart City Platform
- Data Analytics Systems
- Advanced statistics and tourism office reports
What does the Tourism Intelligence Analytics service include?
- Consulting to analyze the buyer persona and focus the web messages to the target customer and the web "copys" to attract tourists.
- Dumped up to customized, tagged with attributes by artificial intelligence and technicians to customize both the stay and the content template, logos, colors and fonts.
- CMS to be able to edit all the web pages, headers, even the CRM and newsletter.
- Creation of routes based on technician specifications.
- Configuration of the labeling of all the resources with GPT in order to personalize the experience, including the type of tourist, the type of resource and the duration of the visit to generate the route.
- Content adapted to 3 design visuals in web format, webapp for mobiles and tablet or totems.
- Training up to 4 hours and support included in the maintenance.
- Hosting during the service or "on premise" installation, depending on the type of contract.
- Ticketing platform to open any type of incident and resolve doubts.
- WAI (AA) accessibility adaptation and LOPD compliance.
Frequently Asked Questions: Tourism Intelligence Analytics (Cicerone Analytics)
What is Cicerone Analytics? Tourism Intelligence Analytics
It is a tourism intelligence dashboard that unifies records, surveys and conversations to understand who is visiting the destination and why.
2. Who is it intended for?
It is designed for Public Administrations: municipalities, councils, boards and DTI destinations that need to make decisions based on real data.
3. What data sources does it integrate?
Connect web and microsites, totems and 24/7 screens, apps and QR codes, surveys, chatbot and CRM, all in one view.
4. What metrics does the panel offer?
It allows you to view visitor profiles and origins, interests, routes and hotspots, survey results, campaign openings and clicks, as well as temporal evolution.
5. Is it updated in real time?
Metrics are continuously updated, allowing you to monitor campaigns and live visitor behavior.
6. Are you compliant with GDPR and security?
Yes. Ensures GDPR-compliant data processing, with differentiated roles and permissions, activity logging and secure hosting in the EU.
7. Is it available throughout Spain?
Yes. Implementation and support is offered to public entities of any autonomous community.
