Unified Tourism CRM for public destinations
Data, segmentation and campaigns. Centralize records, surveys and planner in a CRM. Segment, automate campaigns and decide with real data.
How much time do you waste in forwarding email requests and registrations?
Can you imagine if you could do it automatically, even to those who have already come back?
We cannot build tourist loyalty if we do not have records of all their activities during the three stages of the trip.
Without this information, it is impossible to personalize your messages or retarget them.
Cicerone CRM allows you to have a segmented database, sending qualified information in the language of the tourist. This creates a personalized connection with each visitor.
In addition, you can create newsletters or send campaigns segmented by type of traveler or nationality in seconds, ensuring that they return.
Tourism CRM features
Send personalized campaigns 6 months or a year after visiting us to tell them that we miss them and want to see them again.
Configuration of automated multilingual campaigns
- They always leave the office with a smile on their face, but something can always happen in the destination to change their mind, why not find out just by asking: Would you repeat? YES/NO and Why? How do restaurants do
Satisfaction surveys when they have left the destination
Low season and you don’t have resources to carry out promotional actions? Then pull contacts and send to your database the latest events or tourist resources that you have launched so that they return.
Promotional campaigns and Newsletter
You can measure the success of your campaign by measuring which ones have performed the best.
- Emails sent.
- Mail openings
- Click on links on the page to get interested in the content.
Campaign success statistics
Actions in Sustainability Plan
- Chatbots and virtual assistants.
- Accessibility of tourist offices.
- Digitized tourism office.
What does the Tourism CRM service include?
- Management software for the creation of both automated and ad hoc campaigns, database segmentation capacity or send to all, template customization.
- Creation of titles, insertion of images, videos, web links or Cicerone resources of your choice in columns of 1, 2 or 3 elements. Creation of banners and call to action.
- Creation of automated campaigns with the design of how the email is sent to the user in up to 4 languages, one for sending the route and another with the satisfaction survey after their visit and thanks.
- Ticketing platform to open any type of incident and resolve doubts.
- Statistics panel to have access to the campaigns and their effectiveness.
- Dashboard where you can see all the travelers registered either from the web, social networks, offices or digital media.
- Configuration for sending newsletters to registered users of the website
Frequently Asked Questions: Tourism CRM (Cicerone)
1. What is CRM for tourism?
A CRM designed for public destinations that unifies visitor records, surveys, planner, chatbot and forms in a single database.
2. Who is it intended for?
Public Administrations: municipalities, councils, boards of trustees and councils that need to manage contacts, segment and measure results.
3. What data sources does it integrate?
4. How does it help to capture valuable leads?
Collects data with consent, enriches profile (origin, interests, stays) and activates welcome and loyalty flows.
5. Does it allow audience segmentation?
Yes. Segmentation by origin, language, interests, recruitment channels, behavior and participation in surveys or routes.
6. Does it include campaigns and automations?
Yes. Segmented emails and messages, welcome/post-visit sequences, event reminders and cold audience reactivation.
7. Can campaign performance be measured?
Yes. Openings, clicks, unsubscribes, conversions and comparison between periods/channels, with exportable reports.
8. How do you coordinate with the tourism and communication area?
Define roles and permissions, validated templates and delivery schedules; everything is audited to comply with public regulations.
9. Is it available throughout Spain?
Yes. Implementation and support for public entities of any autonomous community.
