Why is it necessary to comply with the 5 axes of a P&ID?
Fulfilling the 5 axes of an ITD (Intelligent Tourism Destination) is crucial to access aid and improve the competitiveness of destinations. Without meeting these criteria, many destinations may be left out of funding or development programs of SEGITTUR and other agencies.
Cicerone is the ideal tool to align your destination with these 5 axes, facilitating data management and improving the tourist experience. With our solution, you can transform your destination into an efficient DTI and receive the benefits of available support and resources.
Advantages of Complying with the 5 P&ID Axes:
- Access to grants and subsidies: Meeting the requirements allows you to be eligible for funding aimed at the improvement and sustainability of the destination.
- Improved destination competitiveness: By aligning processes with DTI standards, your destination is positioned as a more efficient and attractive place for tourists.
- Better tourist experience: Ensure a smoother and more inclusive experience for all travelers, adapted to current market needs.
- Innovation and sustainability: Promotes technological and ecological initiatives that generate a positive impact for both tourists and the local community.
- Reputation and visibility: By being recognized as a DTI, the destination gains visibility both nationally and internationally, attracting more tourists and business opportunities.
How does Cicerone help you?
Cicerone is specifically designed to help you comply with the 5 axes of SEGITTUR’s DTI model. Our tool facilitates data collection, analysis and strategic decision making, ensuring that your destination is always aligned with the required intelligence and sustainability standards.
📊 Why does measuring matter in a Smart Tourism Destination (ITD)?
Each axis of the DTI model represents an essential part of modern tourism management. According to the UNE 178502:2022 standard, the progress of a destination must be measured with clear and constant indicators. Because yes: what is not measured, cannot be improved.
Thanks to Cicerone, destinations can collect real data about their visitors and their behavior. This allows them to make decisions based on evidence, not assumptions.
What statistics does Cicerone offer?
- Digital interactions: volume of queries and type of user (national or international)
- Origin: nationality automatically detected (with heat maps and rankings)
- Type of traveler: families, couples, seniors, etc.
- Interests and claims.
- Most searched categories (museums, events, gastronomy, etc.)
- Thematic tendencies (topics, frequent words, bigrama)
- Specific locations mentioned (NER)
- Length of stay: to understand patterns and plan better
This dataset is not just information: it is a strategic management tool that connects directly with the five DTI axes (Governance, Innovation, Technology, Accessibility and Sustainability).
1. Governance: Managing better, deciding with data
Governance in a Smart Tourism Destination means coordinated, transparent and data-driven management. It is key to making strategic decisions, adapting to change and improving the visitor experience.
With Cicerone, destination managers have real-time information to plan more effectively.
📊 How does Cicerone drive governance?
📱 Use of digital services: knowing how many people use the chatbot and what they ask allows you to adjust resources, channels and attention.
Nationality of the visitor: allows segmenting issuing markets and adapting campaigns, languages and strategic alliances.
Type of traveler: knowing whether families, seniors, couples, etc. are coming helps to adapt the offer to their real needs.
🎯 Tourist interests: identifying what they are looking for (museums, nature, gastronomy, etc.) guides investment and promotion priorities.
Semantic analysis of queries: detecting trends, keywords and most mentioned places allows anticipating demand.
📆 Length of stay: measuring how long they stay helps to combat seasonality and promote longer stays.
2. Innovation Axis
Innovation in a Smart Tourism Destination (ITD) goes beyond technology: it means continuously improving services, products and management methods, adapting to what the visitor really needs.
Cicerone drives this axis by providing data and tools to detect trends, create new experiences and optimize destination resources.
🚀 How does Cicerone foster innovation?
🤖 24/7 Tourist Chatbot: personalized attention with no waiting, always available. Replaces brochures and counters with a conversational experience.
📊 Real-time analytics: automatic detection of interests, keywords and behavioral patterns thanks to Big Data and AI.
🔍 New opportunities: if many ask for urban art or electric bicycles, the destination can create specific routes or services that did not exist before.
🔁 Continuous improvement: data allows us to adjust content, measure satisfaction and launch products tailored to specific profiles (young people, families, seniors…).
3. Technology Axis: The foundation that makes everything possible
Technology is the engine that turns a tourist destination into an intelligent one. It not only improves the visitor experience, but also facilitates daily management with state-of-the-art digital tools.
With Cicerone, the destination demonstrates that it has made the leap to digital with real, effective and visible solutions.
⚙️ What does technology bring to Cicerone?
🤖 Multichannel digital platform (chatbot): 24/7 attention, from any device, in any language, without waiting.
🌐 Automated data collection (IP, dates, length of stay): no surveys, no paperwork, no assumptions.
📊 AI applied to data analytics: bigrams, trends, key entities and visual rankings generated in real time.
🛰️ Robust infrastructure: stable connectivity, cloud, dashboards, heat maps and multi-device support.
📶 High technological adoption: both tourists and managers actively use these tools, confirming their value and effectiveness.
👉 With Cicerone, accessibility stops being a promise and becomes real action: technology, data and attention so that everyone can enjoy the destination without barriers.
4. Universal Accessibility Axis
A smart destination cannot be smart if it is not accessible to all. Accessibility goes far beyond ramps: it means that anyone, regardless of age, language or ability, can get information, move around and enjoy the destination on equal terms.
With Cicerone, access to tourist information is more inclusive, personalized and universal.
🌍 How does Cicerone improve accessibility?
24/7 information on any device: ideal for those who can’t get to a physical office or need assistance after hours.
🗣️ Multi-language support: detects nationalities and adapts the content so that no one misunderstands.
User profiling: identifies whether travelers are families, seniors, young people… and allows to adapt routes, activities and services to their real needs.
🧠 Detection of special needs: if many ask about access for reduced mobility, ramps or chair rental, it is a clear alert for improvement.
👉 With Cicerone, the destination can grow without losing its essence, protect what makes it unique and ensure that tourism benefits everyone: people, environment and economy.
5. Sustainability Axis
Sustainability in an ITD is not just about caring for the environment. It is also about protecting the local culture and ensuring that the destination’s economy is strong and balanced over the long term.
With Cicerone, data allows us to act responsibly, make better decisions and measure the real impact of tourism.
♻️ How does Cicerone data help sustainability?
Environmental: knowing which areas are most consulted (beaches, parks, reserves…) helps prevent saturation and better manage carrying capacity.
🏛️ Socio-cultural: if interest in local heritage, museums or gastronomy grows, their promotion and preservation can be strengthened.
Economic: knowing the length of stay and nationality allows us to design strategies to diversify markets, reduce seasonality and increase spending per visitor.
🚲 Mobility and local consumption: frequently asked questions about transportation or gastronomy reveal opportunities to boost sustainable mobility and support responsible businesses.
📉 S aving physical resources: each digital interaction avoids a printed brochure and demonstrates a real commitment to environmental sustainability.
👉 With Cicerone, the destination can grow without losing its essence, protect what makes it unique and ensure that tourism benefits everyone: people, environment and economy.
Can you imagine a more humane, intelligent and accessible destination?
With Cicerone, we provide you with a platform designed to connect with each visitor, in each of the 5 strategic axes of the DTI model: governance, technology, innovation, accessibility and sustainability.
Why does Cicerone make a difference?
- Provides a personalized tourism experience thanks to multilingual intelligence in 95 languages.
- Facilitates management and decision making with dashboards and real-time data.
- It makes the destination barrier-free, digital and accessible to all.
▶️ Want to see how it works? Request a free demo to learn how Cicerone can turn your destination into a benchmark for tourism innovation.
Frequently Asked Questions: 5 axes of a Smart Tourism Destination
1. What are the 5 axes of the DTI?
These are the pillars that define a Smart Tourism Destination: governance, innovation, sustainability, accessibility and technology, which allow for improved management and visitor experience.
2. How does Cicerone help in each axis?
Cicerone provides digital tools, data analytics and inclusive solutions for destinations to implement each of the five axes in a practical and scalable way.
3. Can destinations with few resources implement it?
Is Cicerone's technology accessible to all visitors?
Yes, Cicerone integrates real accessibility, ensuring that all information and services are inclusive for people with reduced mobility, visual or hearing impairment, or language barriers.
5. What are the benefits of applying the 5 axes with Cicerone?
It improves the planning, efficiency and sustainability of the destination; increases visitor satisfaction; drives innovation; and strengthens the destination’s visibility at the national and international level.
6. Does Cicerone adapt to already DTI certified destinations?
Yes, Cicerone complements and enhances existing systems, offering data analysis and advanced digital tools to optimize all five axes.
How do I start using Cicerone at my destination?
You can request a demo or contact our team, who will evaluate your destination and propose the best implementation of the 5 DTI axes.
