Alcobendas, the Future of Business and MICE Tourism
- Date Created: 06/11/2024
An innovative and sustainable project
The Road to Smart Tourism
Since 2017, Alcobendas has worked to boost its tourism activity, highlighting business tourism and MICE thanks to its solid industrial fabric, with more than 16,000 economic activities, being the second city the Community of Madrid by volume of installed headquarters of large companies. In total, 821, of which 679 are multinationals. It is the second city in Spain in terms of business turnover, with 18 companies with revenues in excess of 1,000 million euros.
This effort is complemented by its rich cultural and sports offer. In 2019, it began its transformation as a Smart Tourism Destination, aligning itself with the DTI methodology.
Since then, it has implemented an ambitious Tourism Action Plan, consolidated in 2022 with Next Generation funds, to modernize infrastructures and digital solutions, achieving a more innovative, accessible and sustainable tourism.
How the project came about
Main Needs
This project was born as a natural step within the innovation and digitalization strategy of Alcobendas, following the DTI methodology.
Its main objective is to modernize and digitize the tourist offer to adapt to the demands of new tourists, offering more complete, accessible and attractive experiences.
It also seeks to provide quality information, unify the tourist resources of the municipality and generate interest for future visits, while implementing a tourism intelligence system that facilitates decision-making based on real data.
Transforming Alcobendas Tourism
Positive impact on the destination
Alcobendas is implementing a transformative project that will benefit various stakeholders: tourists and visitors, local tourism businesses, public entities and the destination managers themselves, as well as the residents themselves.
This project boosts key competitive advantages, such as access to quality tourism information in multiple languages, innovative digital promotion of its resources, improved visitor experience with immersive reality and guaranteed universal accessibility to all destination information.
In addition, Alcobendas will gain a deeper, data-driven understanding of its tourism reality, allowing for more accurate strategic decisions.
All this with the aim of positioning the municipality as a benchmark in the segments of Business Tourism and MICE, Cultural and Sports.
Benefits obtained with Cicerone in Alcobendas
Accessible Information
All Alcobendas tourist information is now centralized and available in a visual, multilingual and accessible format, ensuring that every visitor can enjoy the destination without barriers.
Data-driven decisions
Thanks to Cicerone’s Artificial Intelligence, Alcobendas has real-time data on the profile and behavior of visitors, enabling strategic and effective decisions.
Personalized experience
Cicerone offers a unique experience tailored to each visitor, catering to their preferences and needs, and turning each visit into a memorable memory, creating a connection with the tourist.
Multilingual Chatbot: 95 languages
Innovation at the Visitor's Service
As part of Alcobendas’ tourism transformation, an advanced chatbot powered by GPT technology that converses in 95 languages has been integrated.
This digital assistant allows visitors from all over the world to be served in a personalized and efficient manner, offering updated tourist information, answering frequently asked questions and improving the user experience in real time.
With this tool, Alcobendas positions itself as an accessible and inclusive destination, eliminating language barriers and strengthening its connection with international tourists .
