About us
2025 has been a year of great progress for iUrban. A year of scaling up. A year of testing. A year of momentum.
- Sales growth: from €1.6M to €5.2M by 2025
- Expansion: over 50 new destinations in 5 different countries
- Team: from 30 to 40 people: scaling talent, scaling delivery, scaling impact
Company Consolidated
We have consolidated iUrban as the company with the most tourist offices (OGDs) that run generative AI in real operations: more than 70 active OGDs
- More than 70 OGDs using generative AI. More than 70 OGDs transforming the visitor experience.
- More than 70 OGDs moving from pilot projects to production.
And with that scale comes real intelligence:
More than 200,000 data points each month about who visits, what they ask, and why they choose, driving better decisions, better experiences, and better results.
Because we believe in something simple (and we repeat it because it’s true):
Fill the streets to fill the bars. Fill the streets to distribute wealth. Fill the streets by mobilizing real flows of visitors, with a unique experience.
To every destination team, every public servant, every “motivated innovator” who believes in doing things better: thank you! 💘
– Thank you for bettin g on innovation.
– Thank you for betting on results.
From all of us at iUrban: thank you for this year. Thank you for your trust. Thank you for your ambition.
Our core values
We love these principles:
Total Transparency
We believe in being clear and honest at all times. We want both the team and our clients to always know where we are and where we are going, without surprises, with realistic deadlines and progress.
Inclusion and Accessibility:
There are no barriers for us. Our purpose is that anyone can enjoy their trip, regardless of their language or abilities. We want each destination to feel like a place that welcomes everyone.
3. Innovation and Passion in the way we travel
We think differently. We are always looking for new ways to surprise and attract tourists, which is why we are committed to presenting something revolutionary at FITUR that will improve the way we connect.
Highlights
